VODAVODA Premium Water

These pieces are the result of the communication strategy for Vodavoda, a premium water in Serbia. Knowing that our target audience only drinks luxurious water in restaurants, we were forced to partner with haute cuisine and inform future prescribers and prescribers in the foodservice Premium. With the strategy, the brand has created future prescribers of the brand with a differential seal: Designed by the fusion of disciplines. Thus, the brand creates a new concept in fine dining, differentiating premium waters. This renderings show a dynamic space included at the first stage of the communication campaign, where we showed the cuisine students the idea of fusion.

Creative team: Alba Martinez, Albert Llort, Antonio Ceballos, Miquel Aza, Nadia Serrano, Umberta Laviosa